In the exhibition business, proving that shows deliver and offer good ROI is essential. Good exhibition PR can make a major contribution to help achieve this. We understand the power of exhibitions in the marketing mix, what makes them successful and the role that good PR can play in persuading exhibitors to book and rebook, visitors to attend, and associations and media to become partners.
A longstanding track record of working with exhibition and conference organisers – large and independent – over the last twenty years both in the B2B and consumer market means we can successfully position the exhibition and organiser in the marketplace.
Our exhibition clients, both UK and international, gain the major share of voice in their key media no matter what the size of their event or organisation.
Producing a successful event demands a major investment of time and money. Starting to market and promote the event well ahead helps to maximize stand bookings and attendance by key decision-makers and consequently helps to create ROI and exhibitor satisfaction.
The essential element to success is to take advantage of PR opportunities. Choosing an experienced PR company will to help you to leverage them.
We understand that the budget needs to work hard to produce the best return on investment. A good show needs an agency that is proactive and that only appoints senior staff, an agency that has the ability to formulate key messages into a winning exhibition PR strategy and to deliver them to all stakeholders.
Good exhibition PR also means providing the media who attend the show with easy access to the news and, in the era of instant publishing, to good facilities to write and post their news at the show. It also means helping the exhibitors to make the most of the PR opportunities at the event, providing additional value and ROI.