Confectionery, estate agents, fashion accessories, food, herbal remedies, home interiors, travel agents, toys and games and women’s magazines are just a few of the industry sectors we have worked in with leading brands and retailers.
Each PR programme or social media campaign has been specially created and tailored to tick the right boxes for each individual brand and for each individual budget.
What you need to know is that we have a real understanding of what motivates consumers to purchase and the drivers that convert wants into needs. Visibility and perception are very important to consumers, particularly in their own homes. It doesn’t matter if we are speaking to mass or niche consumer sectors – we can get product and services in front of them to influence final purchase decision and create brand loyalty.
And not one size fits all. Each PR programme or social media campaign has been specially created and tailored to tick the right boxes for each individual brand and for each individual budget. In a complex retail market its essential that brands – old and new, big and boutique – have stand out and a clear consumer proposition that combines product appeal with consumer emotion and purchasing triggers.
If that’s through traditional media, online and digital media, social media, via new phone technology or just simple old fashioned word of mouth, that’s fine by us.