A story recently ran in Wired by Steve Levy about Narrative Science, a Chicago-based company that has invented a computer algorithm that can write news stories. On the phone the other day, I was talking with a leading editor from one of IT’s biggest magazines, and he told me that... read more →
May
01
Apr
30
Ferrying my son around to after school classes and clubs including maths, tennis and football I'm surprised how busy they all are seeing as we are in the midst of a recession. If parents are having to make cut backs and sacrifices then it definitely isn't on their child's activities... read more →
Apr
23
Clareville caught up with well known B2b journalist Stuart Derrick 1. What did you do before you were a journalist? I involved myself in a small way in student journalism while at university, but after that I flitted around for a few years doing various filler jobs. Journalism was the... read more →
Apr
23
How far do your Tweets reach? With 300 million new Tweets flying out in into the aether each day, it seems that everyone is gradually joining the twitterers. But are their Tweets reaching the people they want and making an impact? If not, what are they achieving? Clareville’s social media... read more →
Apr
20
This week we have seen a significant milestone in the digital world. With the universal switchover from analogue to digital TV, we have said goodbye to good old Ceefax and Teletext, our trusty information services that have faded into dust with the tyrannical rise of the internet. It’s funny to... read more →
Apr
13
With so much virtual ‘reality’ why do we want or need the ‘old’ world? Do you find that touching or holding a document, photograph, an object, even a person is reassuring? Twice recently I have been at events for which I was sent an e-ticket that could be scanned... read more →
Apr
04
When briefing clients on media interviews they may be doing, or recommending new strands to add to their PR programme, we are constantly reminding them of the importance of saying something that counts. The media warm more to organisations and spokespeople who don’t sit on the fence and who are... read more →
Mar
28
Coffee is not my cup of tea. So the recent Starbucks ploy to get us coffee-obsessed workers scrambling for the nearest store was a free latte (as if we needed an excuse) with our name on it – literally. The initial feeling was positive, I mean, anything free is good. ... read more →
Mar
16
Cookerly PR recently blogged about social media etiquette (http://tinyurl.com/7hmfn8m), specifically addressing the issue of whether a retweet should be thanked in a tweet? Or is it frustrating for others to clog a cluttered stream of comments with a thank you? In PR land, it’s an intrinsic part of our job... read more →
Mar
09
Week three is the big test for the recently launched Sun on Sunday. The Guardian lends its thoughts to the issue: ”This would be the week for a hot scoop. Without it, industry guessers reckon that sales of The Sun will be below 2.5m, possibly below 2.4m.” Contrast this with... read more →
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