Exhibition PR is simply different.   Exhibition and event PR really is different. It is easy to forget that by far the most important media coverage for an event needs to be published months and weeks before the event takes place – the coverage that persuades exhibitors to book space and buyers, visitors and delegates to register and attend. So before the event, PR is many months working closely not only with the client – the event organiser – but also with the client’s customers – hundreds of exhibitors – to find and develop news and features that will be a PR asset to the event PR programme as well as give the exhibitors added value. What is different? It is getting the event into the diaries of delegates and the media as far and wide as possible. It is many months developing and following upon on media partners and barter deals to maximise editorial coverage. It is months of working closely with conference and education session organisers within client teams to identify fascinating newsworthy speakers and creating news around them. It is creating news relevant to the show and the industry to keep up the visibility of the event … Continue reading Event and exhibition PR – experience and special expertise is vital