In the exhibition business, proving that shows deliver and offer good ROI is essential. Good exhibition PR can make a major contribution to help achieve this. We understand the power of exhibitions in the marketing mix, what makes them successful and the role that good PR can play in persuading exhibitors to book and rebook, visitors to attend, and associations and media to become partners. A longstanding track record of working with exhibition and conference organisers – large and independent – over the last twenty years both in the B2B and consumer market means we can successfully position the exhibition and organiser in the marketplace. Our exhibition clients, both UK and international, gain the major share of voice in their key media no matter what the size of their event or organisation. Producing a successful event demands a major investment of time and money. Starting to market and promote the event well ahead helps to maximize stand bookings and attendance by key decision-makers and consequently helps to create ROI and exhibitor satisfaction. The essential element to success is to take advantage of PR opportunities. Choosing an experienced PR company will to help you to leverage them. We understand that the budget needs to work hard to produce … Continue reading Exhibition PR