BPMA

The Challenge:

A complete repositioning of the British Promotional Merchandise Association (BPMA) to establish the trade body as a leading authority beyond its core industry into the wider marketing, retail and mainstream consumer media. The

Solution:

To position the BPMA and its directors as an expert voice on all issues surrounding the manufacturing and sourcing of products into the UK through a hard hitting media relations campaign:

The Results:

A highly proactive media relations campaign with nearly 300 pieces of coverage in leading trade publication such as the grocery, marketing, supply, and more importantly national daily newspaper and broadcast media.