For these various campaigns and launches, we created a variety of PR initiatives and activities to increase brand awareness and launch the new products to market to maintain brand awareness and reach new audiences.
The PR campaign was designed to reach all target audiences through a variety of media channels including print, online, broadcast and social media marketing.
To launch Gtech to market, we arranged a press and influencer event at the Design Museum in London to coincide with the launch of the HyLite. Key press from target national newspapers and magazines attended the launch and in the afternoon we hosted a separate event for selected influencers who met Nick Grey and the Gtech team, We organised a demo space for press and influencers to test the vacuum and each attendee took home a vacuum that was so small it could fit into a shoe bag.
Post event, each journalist and influencer received a digital media pack of press release, images and video content for editorial and social media use.
The campaigns generated over 2000 pieces of editorial and social media coverage over 2 years and a PR value of over £10m million.
Through multiple press release distributions, product launch events, product placement and social media marketing, Gtech revenue increased significantly throughout the PR campaigns period.
We achieved coverage on broadcast TV including This Morning, The Gadget Show and Tipping Point as well as mentions on radio and hundreds of pieces of editorial coverage in print and online.
- Date 17th February 2023