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The Challenge:

HBAA, the Hotel Booking Agents Association, founded in 1997,
has around 80 agency and over 200 venue members.
In 2016, the Committee wanted increase awareness and understanding
of what the association through the UK meetings and business travel media
to help to attract and retain more members

The Solution:

– creating news releases using topical surveys, research
proactive opinion and feature placement
reactive statements promptly issued commenting on the Budget etc.
forward feature contributions

The Results:

The campaign generated 157 pieces of editorial in 2018

“HBAA has been working with Clareville for 18 months and we have found them to be an excellent and thoroughly professional PR partner.  They understand our industry sector, our business, and strategies and are pro-active in finding opportunities for our organization to raise its profile. 

“Importantly, they have provided a dedicated account team who are genuinely engaged with our key stakeholders and who support us in project-managing our PR activities to ensure we don’t miss deadlines. 

“We would have no hesitation in recommending them as top PR specialists in the meetings, events and venue sector.” 

Juliet Price, Consultant Executive Director, HBAA 

  • Date 22nd January 2019
  • Tags B2B
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