Research from the IPA found that in 2023, UK parents spent an average of £654.40 on Christmas gifts – over 60% more than what non-parents spent. The Christmas season is a critical time for baby and parenting brands to capture consumer attention as parents actively search for gifts and essentials... read more →
Dec
02
Dec
02
In the world of baby and parenting products, trust is everything. Parents want reassurance that what they’re buying is safe, reliable, and worth the investment. Enter the mum influencer - a relatable, real-life parent who’s built a loyal following by sharing the highs and lows of family life. These influencers... read more →
Nov
28
The digital transformation has reshaped how brands communicate. In today’s hyper-connected world, a strong brand reputation is not just an asset - it’s a necessity. With consumers relying on social media, online reviews, and real-time information to make decisions, PR plays a critical role in in ensuring a brand not... read more →
Nov
14
For baby and parenting brands, understanding UK parents’ shopping habits offers a strategic advantage. By aligning promotions and campaigns with consumer preferences, brands can both boost immediate sales and cultivate long-term brand loyalty. Here’s our top tips on ways brands can leveraging consumer habits, and the lasting impact this can... read more →
Sep
27
Parenting, like all aspects of life, evolves with cultural, technological, and societal shifts. As we approach 2025, several key trends are emerging that reflect modern parents’ priorities and the challenges they face in an increasingly connected and fast-paced industry. The top parenting trends for 2025 encompass a mix of technology-driven... read more →
Jun
27
A chance to visit countries right around the world and cities across the UK – all in a day at The Meetings Show at ExCel London. From Malaysia to South Africa, Colombia to Netherlands, there were stands featuring destinations from all over the globe. Alternatively, for those looking for locations... read more →
Jun
25
How can brands connect with Gen Z in world that is constantly changing? We attended the Youth Marketing Strategy Event 2024 at the Truman Brewery on Brick Lane to hear marketers from various sectors speak about all things Gen Z. In the marketing industry where influencer partnerships are becoming an... read more →
Apr
16
In today’s competitive baby product market, distinguishing your brand is more crucial than ever. Parents are inundated with options, and their decisions are influenced by trust, authenticity, and the quality of the information they receive. To navigate this landscape successfully, baby brands must adopt strategic Public Relations (PR) tactics that... read more →
Nov
24
As we step into 2024, the world of parenting continues to evolve, and so does the realm of Parenting Public Relations. In an era dominated by digital communication and rapidly changing social dynamics, staying ahead of the curve is essential for parenting brands and influencers. Let's delve into our predictions... read more →
Sep
01
In the fast-paced world of parenting, where information and advice are sought after like treasure, parenting influencers have emerged as trusted voices guiding families through the ups and downs of child-rearing. Collaborating with these influencers can be a game-changer for parenting brands, offering a unique and potent way to reach... read more →
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