The Clareville PR Blog

Feb 09

Two important actions that UK event profs need to carry out now in order to maintain business in Europe

“I'm in regular contact with venues, agencies and planners across the UK and many are currently unaware of the impact of Brexit on UK GDPR and EU GDPR, and the action they now need to take to ensure their business continues to operate legally,” says Michael Begley, managing director of... read more →

9th February 2021
Business, Events, Exhibitions, Meetings

Feb 02

Why events should still form a key part of the marketing mix in 2021

2020 was the crisis year for many sectors with many businesses turning to online events to replace live shows. Now we’re firmly into 2021, what happens now? It is one thing to accept virtual events when they are the only option, and another to rank them competitively with in-person alternatives. Zoom fatigue anyone? What worked during the... read more →

2nd February 2021
Business, Events, Exhibitions, Meetings, PR

Oct 28

What’s the virtual difference?

How to plan and manage a PR campaign for virtual events Pivot. If we’ve heard that word once, we’ve heard it a million times. However, this one word perfectly sums up what many event organisers have done over the past few months. With many live events cancelled or postponed, many organisers have had to put aside their original plans and create from scratch – often in a short... read more →

28th October 2020
Digital, Events, Exhibitions, PR

Sep 08

Lippy Loses its Lustre

but moisturiser is a must. For mums going through lockdown with their little ones, baby-friendly skincare products have been a popular choice for adults to use as well, especially for those that have sensitive or easily irritated skin. No-fuss baby products are ideal as they’ve been specially formulated without irritating fragrance or... read more →

8th September 2020
Baby, Baby PR, Social media

Sep 01

Baby Names – What’s in a Name?

Quite a lot when it comes to naming your baby (and our Baby PR team!). The Office of National Statistics has just released the top names for boys and girls in 2019 and Olivia and Oliver continued their reign as the top choice in England and Wales. The trend has... read more →

1st September 2020
Baby, Baby PR, Lifestyle, PR, Social media

Jul 16

What’s trending in fashion colours for next year … and why it matters in the world of Baby PR

Colour is important from a consumer sentiment perspective, not just in fashion but in the home and for the baby product industry as well. It’s a powerful purchase influencer and provides us with great Baby PR stories and media opportunities. Recent fashion trends forecasts have highlighted the importance of some... read more →

16th July 2020
Baby, Baby PR, Creative, Design, PR

Jun 29

Powering the exhibitions PR sector

A PR agency with over 30 years experience working in the exhibition and business events sector, Clareville can offer you not only boundless expertise, but also ideas that are innovative, timely and – most importantly – of tangible benefit to your business. Our global team – based in the UK with consultants in the USA and... read more →

29th June 2020
Exhibitions, PR

Jun 29

Celebrating Global Exhibitions Day

If there’s ever a time for the exhibitions sector to come together, it’s now. We celebrated Global Exhibitions Day on 3 June connecting with our clients and media alike and focusing on the economic impact of the industry. The sector’s impact on the economy, jobs, business, innovation and local investment shouldn’t be underestimated. Global exhibitions support 3.2 million jobs and 116... read more →

29th June 2020
Exhibitions, PR

Jun 29

Good news – Global good practice guide launched

In order for live events to run again, organisers of conventions and exhibitions, as well as venue and centre operators need to put measures in place to create safe environments for all – both suppliers and participants. Here’s a positive step - the International Association of Convention Centres (AIPC), the International Congress and Convention Association (ICCA) and... read more →

29th June 2020
Exhibitions, PR

Jun 18

PR, marketing – be in it for the long term

Want to achieve success in a marketing campaign? Forget about a quick fix, you have to be in it for the long term. Brand consultant Mark Ritson explained in a recent webinar how brand building develops over time. It’s a cumulative effect that isn’t effectively captured when measuring campaign data over a short period. It’s clear that there’s a growing tension between short-term response... read more →