Mar
07
We are delighted to announce that we have won PR Agency of the Year at the Conference News Agency Awards 2023, held in London on March 3rd. We won the award for The Photography & Video Show PR campaign which was held at the NEC in Birmingham last September –...
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Feb
23
Benchmarking is a cost-effective way to measure brand awareness and reporting is a straightforward cost-effective way for marketing and PR managers to answer the question ‘how effective is my marketing or PR?’ Answering this question is a challenge for many organizations and brands because ideal solutions such as commissioning market...
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Feb
10
Clareville Communications, the PR arm of Corporate Innovations Group (CIG), has been shortlisted in the Conference News Agency Awards 2023 for PR Agency of the Year. The global agency has been recognised for its PR campaign for The Photography Show & Video Show held at the NEC in Birmingham last...
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Dec
05
It's no secret that recently, The Rise of TikTok has become a firm favourite amongst the younger generation. As per the company data, Tik Tok has 1.534 billion users out of which 1 billion are monthly active users. Whilst TikTok is commonly known for its viral dance videos and pop music,...
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May
03
It’s no secret that influencer marketing is the new go to of modern advertising. With over 100,000 influencers in the UK and over 20+ million across the globe, brands are spoilt for choice when it comes to putting a face to their product, whatever it may be. Since 2009, influencers...
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Mar
29
When about to write a PR brief and to appoint either an agency or in-house PR manager, there are several key questions which an organisation must answer to itself and to the agency or executive before asking for a PR proposal or plan. In our many years of experience responding...
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Mar
22
We explore why podcasts offer a way for PR's and brands to communicate through meaningful conversation Pre-pandemic, podcasts were gaining more traction, for most, podcasts were what we listened to on a long drive or travelling to work, but it was not necessarily an essential way for us to absorb news,...
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Mar
09
Whether you are a professional, amateur or enthusiast, The Photography Show & The Video Show is the must-attend live event for photographers, videographers and content creators in the UK this year! Taking place 17 – 20 September, The Photography Show & The Video Show brings together a thrilling mix of...
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Jan
20
Fourth etc.venues biannual survey provides interesting insights into latest industry thinking Event planners are returning to live only events faster than expected, according to the latest research by etc.venues. 28 per cent have already held such an event, more than the 20 per cent who told etc.venues in July that...
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Jan
13
Be part of the conversation – but be authentic No longer are businesses expected to sit on the side-line of politics and topical issues. In a recent survey, 70% of consumers have said that they want brands to take a stand on these types of issues. In today’s highly competitive...
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