The digital transformation has reshaped how brands communicate. In today’s hyper-connected world, a strong brand reputation is not just an asset - it’s a necessity. With consumers relying on social... read more →
For baby and parenting brands, understanding UK parents’ shopping habits offers a strategic advantage. By aligning promotions and campaigns with consumer preferences, brands can both boost immediate sales and cultivate... read more →
Parenting, like all aspects of life, evolves with cultural, technological, and societal shifts. As we approach 2025, several key trends are emerging that reflect modern parents’ priorities and the challenges... read more →
Clareville Communications, the PR arm of Corporate Innovations Group (CIG), has been shortlisted in the Conference News Agency Awards 2023 for PR Agency of the Year. The global agency has... read more →
It’s no secret that influencer marketing is the new go to of modern advertising. With over 100,000 influencers in the UK and over 20+ million across the globe, brands are spoilt... read more →
When about to write a PR brief and to appoint either an agency or in-house PR manager, there are several key questions which an organisation must answer to itself and... read more →
We explore why podcasts offer a way for PR's and brands to communicate through meaningful conversation Pre-pandemic, podcasts were gaining more traction, for most, podcasts were what we listened to on... read more →
Fourth etc.venues biannual survey provides interesting insights into latest industry thinking Event planners are returning to live only events faster than expected, according to the latest research by etc.venues. 28... read more →
Be part of the conversation – but be authentic No longer are businesses expected to sit on the side-line of politics and topical issues. In a recent survey, 70% of... read more →
Meetings and events PR has evolved dramatically since the outset of Covid-19. Digital disruption has transformed the events industry but has also accelerated change within publishing and altered the needs... read more →
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