The digital transformation has reshaped how brands communicate. In today’s hyper-connected world, a strong brand reputation is not just an asset - it’s a necessity. With consumers relying on social... read more →
When we emerge from lockdown life, businesses must be ready with a PR recovery plan to revive their brand, re-engage with target audiences and appeal to their consumption power. We... read more →
As life around us is shifting along with the impact of the virus, organisations have had to adapt their PR strategy around coronavirus. While being sensitive to what feels appropriate... read more →
When I started my PR career in September 2019, I had never imagined what I would face and experience in the first year. Due to COVID-19, the whole world has... read more →
Learning when and how to admit a mistake and how to apologise is a key element of good crisis management and PR practice today. For many years crisis management and... read more →
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