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The Challenge

Raise the profile of a risk intelligence brand that’s small but rapidly growing. Its team were relatively unknown in the industry and hadn’t previously undertaken any PR outreach.​

They wanted to build their client base in UK, Europe, North America and Asia with coverage across the business travel, insurance, HR & travel media.

The Solution

From the very start, we built relationships with key global media in Riskline’s target countries and set up media interviews. ​

We maximised the significant senior expertise within the team – profiling each of the 4 key advisors including the CEO by delivering bi-monthly thought leadership pieces on key industry issues such as sustainability, diversity and the pandemic.​

We responded to the pandemic by reshaping Riskline’s Covid alerts into a succinct media summary to share as a regular update with key journalists. ​

The results

Exposure through media coverage in the following sectors: business travel, MICE, insurance, general business media as well as speaker opportunities, interviews and podcasts.

  • Date 27th January 2022
  • Tags B2B
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