Raise the profile of a risk intelligence brand that’s small but rapidly growing. Its team were relatively unknown in the industry and hadn’t previously undertaken any PR outreach.
They wanted to build their client base in UK, Europe, North America and Asia with coverage across the business travel, insurance, HR & travel media.
From the very start, we built relationships with key global media in Riskline’s target countries and set up media interviews.
We maximised the significant senior expertise within the team – profiling each of the 4 key advisors including the CEO by delivering bi-monthly thought leadership pieces on key industry issues such as sustainability, diversity and the pandemic.
We responded to the pandemic by reshaping Riskline’s Covid alerts into a succinct media summary to share as a regular update with key journalists.
Exposure through media coverage in the following sectors: business travel, MICE, insurance, general business media as well as speaker opportunities, interviews and podcasts.
- Date 27th January 2022
- Tags B2B