B2B PR is not just about shouting the loudest, using fancy language or acronyms, it’s about gaining the major share of voice in a saturated market place. We know how achieve that for clients by creating engaging ideas that are successfully turned into major headlines, news stories, features and opinion columns for the media. We are experts in shaping messages, delivering them to audiences, changing attitudes and pushing forward your agenda to achieve positive action.
Understanding your business and importantly why your customers buy from you and not your competitors is the key to success in our B2B PR campaigns. We analyse key motivators that lead to sales and use these as the foundations for successful PR programmes that add substantial value to the bottom line. Establishing a brand’s position in the market with a carefully planned strategy is fundamental to our approach, often working closely with clients and their wider team members to deliver a cohesive campaign.
We also ensure that your business benefits from the increased media visibility, the resulting leadership stance and the ‘go-to’ position that the campaign creates for the company within the industry. We position key spokespeople as the authoritative voice and thought leaders in their sectors. Editorial statements, media briefings, column opportunities and speaker platforms alongside press releases, issues management and media concepts are just a few of the techniques we use.
As a specialist B2B PR and media relations agency, we have achieved consistent client coverage in the core media, print and online titles. We also run social media campaigns for B2B clients using Twitter and Facebook as well as write blogs.
Each B2B campaign is tailored to individual client needs incorporating strategy and creative brainstorming to planning and delivery right through to measurement to achieve maximum results.
Campaigns are run by a team of B2B PR experts who have extensive experience, knowledge and understanding of the issues, creating and implementing a comprehensive PR plan that produces desired results.