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SENATOR

PR Case studies - Senator
PR Case studies - Senator

SENATOR

The Challenge:

Senator is a leading manufacturer of promotional writing instruments and accessories. The campaign aimed to raise the profile of Senator among buyers of promotional merchandise, both distributors and end-users, showcase its extensive product range and reinforce understanding among key decision makers and influencers of the benefits of using Senator products as part of the marketing mix.

The Solution:

To generate print and online media coverage highlighting Senator’s expertise and the quality and range of the products and services it offers. The campaign had a particular emphasis on the promotions trade media, as well as marketing titles and vertical publications including the secretarial and office manager media.

The Results:

Highly proactive media relations generated extensive news and feature coverage across the key target titles including PPD, Promo News, Printwear & Promotion, Promotional Marketing and Incentive & Motivation as well as local press coverage, including a piece in The Harlow Star.