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How IT leaders consume marketing content in 2021 (and what to do about it)

We’ve heard from hundreds of marketing and communications leaders that last year was a challenge like no other. Events were cancelled. Playbooks were ripped up. And budgets tightened.

Throughout 2021 a level of normality will gradually return. But some behavioural changes will endure. The ways in which your prospects interact with your brand and consume content has shifted permanently. So your strategy needs to reflect that.

How did the pandemic change the way content is consumed in the IT industry? To find out, we ran a survey and built a report.

In this eBook, you’ll learn…

  • Why strategic content is becoming a business concern (and how you can capitalise on this).
  • The TOP FIVE forms of content that IT leaders rely on to inform their purchasing decisions (and your brand can adapt).
  • Why integrated communications matters more in a fragmented landscape (and why audience segmentation is so important to win).

Please enjoy this free eBook!

It is my hope that this guide will help anyone involved in marketing and communications to determine the key criteria for a content strategy in a new and unfamiliar landscape.


Is this eBook really free?

Yes, absolutely. We believe that knowledge-sharing helps further the industry. And if you have any marketing or communications requirements, please keep us in mind.

Why do I need to enter my personal information?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to send information to you that we think may be of interest to you by email or other means; or send you marketing communications that we think may be of value to you.

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