Planning, strategy and review
What is your organisation’s social media and digital engagement strategy?
How effective is your content development plan – does it include blogs, articles and video production?
Have your team been trained specifically to implement your social media and digital engagement strategy and tactics?
Do you review the efficacy of your strategy and tactics monthly, comparing them with your competitors through detailed reports?
If your answer to any of these questions is No, then we can help you with strategies and plans. If the answer to any is Yes, then we can help you with objective reviews and advice on potential improvements.
Our view is that social media is a valuable, often essential, form of digital communications. Led by our social media expert Miguel Neves, we can create bespoke strategies for you. We can also help not only with planning and on-going implementation but also, if you prefer to manage it internally, with expert strategic guidance, training and writing content.
We have particular expertise and experience in the meetings, exhibitions and event market, also with the motivation industry and the baby and parenting sector.
What’s more, we also offer a superb expert service to event organisers. Applying our many years of experience around events, we can provide valuable live event support – planning to capture content, live tweeting and blogging, video blogging and live video streaming.
Social media and digital communications are simply going to play an increasingly more important role in all aspects of communication. The time to ensure that your organisation is making the most of them is now.
Please email [email protected] if you want to discuss how we might help you.
Implementing the programme for you
If your tweets are tired or your posts are perfunctory, we can take the burden of continual social media management off you and provide inspired, on message, witty and engaging content in the right tone of voice for all your social media platforms.
The constantly changing social media scenery and continually evolving rules and regulations means keeping up with what you can and cannot do as part of a social media programme can be both difficult and time consuming – daily tweets and posts, along with creative blog content all add to your ‘to do’ list.
No matter what platforms you use to distribute and communicate your message, the quality and the focus of the content you write will be the deciding factor in whether it gets read or not. The same is true for blog content – whether consumer facing or for business. We have the knowledge and the people to take topics that will be of interest to your readers and turn them into blog posts and articles that tick the Five R boxes of successful blogs. We make sure that:
- What you want to communicate will be READ
- Visitors to your blog and website will RETURN to find out more about what your company does
- Readers of your blog will want to RECOMMEND your posts to others
- You will receive comments on your blog as readers REPLY to what you have written, starting the process of communicating and connecting with you
- All this is underpinned by RSS and other technology which is included in all blogs we provide and which helps push this process.