First there were paper vouchers, then there were plastic gift cards and now we have digital and e- gift cards that can be delivered and redeemed online or by mobile phone.
We have been working with this huge specialist industry throughout these transitions, providing traditional, digital and social media PR services alongside strategy and guidance. We generate editorial coverage in the national and broadcast media as well as consumer, business, marketing, HR and payments media. This includes gift card PR as consumer gifts and also for employee benefits, recognition, motivation and incentive rewards.
Our many years of PR experience within this sector spans right across the industry. From card processing – PrePay Solutions – and the trade association – the UKGCVA – to retailers – Wickes; – organisations such as the Horticultural Trades Association (National Garden Gift Vouchers) and SOLT (Theatre Tokens) to agencies such as P&MM and Edenred who offer their own generic products, sell gift cards or offer them as part of motivation and reward packages to entice employees.
What’s more, for several years we have united the industry by creating and arranging Gift Card and Voucher Week, a consumer PR initiative to promote the benefits of these products through the national and regional media as the ideal gift to give friends and family at Christmas.
The programme included daily activity with the Week’s media partner, the Express Group, which includes the Daily Express, Sunday Express, Daily Star, OK! and New magazine. It also included organising competitions in major consumer magazines such as Candis, Prima, Chat and Real People; presenter-led promotions on 100 regional radio stations; 50 regional newspaper competitions; 20 regional radio interviews and a national poll on consumer shopping habits generating national coverage in the Daily Mail online and The Times online as well as coverage on This is Money. There were tens of thousands of entries to the competitions including 72,400 visits to the Express competitions online page.
Our knowledge and achievements in this sector are at the highest level.