At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to a brand’s potential customers.
In recent times, influencer marketing is proven to be more cost effective and impactful to businesses than large scale advertising. Macro and Micro Influencers can be paid anywhere between small fees/ free products to hundreds of thousands, depending on the person and brand they are representing.
What can we do?
We pride ourselves on the strong relationships formed with influencers from every sector of the industry, and so gifting product, creating partnerships and inviting influencers to certain events comes second nature to the social media team. With a keen eye for influencer marketing, we make sure each influencer is a perfect representation of each clients ethos and messaging.
