Shopping – love it or hate it, the whole high street experience is now part of much broader retail scene that includes online and on-phone purchasing and price comparison. If you’re on the high street then you will use retail PR to increase footfall, increase sales and increase brand loyalty. Also, word of mouth recommendation is essential.
We’ve helped create positive consumer profiles for online retailers such as My 1st Years and a number of high street retailers including Greggs and Bathstore which included store opening programmes, new product range launches and consumer exhibitions and events. Simple concepts such as our Store Opening Menu, with a shopping list of PR and promotional activities for each new store opening, have proved to be highly successful as it allows store and area managers to be hands on and to tailor their opening activities to their specific area and customer base.
Being part of the community is key to some retailers and we can help promote your CSR initiatives so that your involvement and branding extends beyond the high street and into the home. Breakfast clubs in schools, promotions and competitions that link to the national curriculum, nationwide awareness programmes that encourage active healthy lifestyles or design projects that enliven dis-enchanted and disadvantaged communities have all been created, administered or promoted by Clareville.
As part of our Retail PR offering we also run a fully functional press office facility to provide a central media information resource and a one stop shop for images, product information, new range details and samples. A dedicated hands on team works to enhance the overall image of your retail brand – engaging with journalists and customers alike. From blog posts and infographics to seasonal merchandise stories and in store events, we’ve got the knowledge that puts you at the forefront of your industry.