Social media within PR includes increasing website traffic, engagement, brand awareness, and other PR goals by designing various types of content for different social media platforms. The content can be in the form of videos, blogs, infographics, or any other forms that have the potential to go viral.
If it’s done right, social media marketing can be beneficial in several ways:
- Increase brand awareness
- Boost conversions rates
- Improve search engine ratings
- Build website traffic
- Lower marketing campaign costs
- While Facebook, Instagram, LinkedIn, YouTube, and Twitter are the most popular platforms, there are hundreds of others out there. They come in many flavors, like — microblogging, B2B networking, video sharing, content sharing, bookmarking, Q&A, and so on.
Social media is a valuable and essential form of digital communications. .Led by a team of experts, we can create bespoke strategies for you and can help with planning and ongoing implementation, as well as expert strategic guidance and monthly content scheduling.
Our experience within social media is wide. Covering accounts in the meetings, exhibitions, and event market, as well as consumer tech, and lifestyle sectors.
Implementing the programme for you
If your social media accounts are feeling tired and outdated , we can provide inspired, on brand, and engaging content in the right tone of voice for all your social media platforms.
Social media is an ever-evolving platform, with the possibilities being endless if given to the right team. Our experts have a keen eye for trends and patterns and are continuously looking to create inspiring, hard hitting content that sets the bar and gets audiences talking. For more information on Clareville’s social media strategies , email [email protected]
Influencer Marketing
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to a brand’s potential customers.
In recent times, influencer marketing is proven to be more cost effective and impactful to businesses than large scale advertising. Macro and Micro Influencers can be paid anywhere between small fees/ free products to hundreds of thousands, depending on the person and brand they are representing.
What can we do?
We pride ourselves on the strong relationships formed with influencers from every sector of the industry, and so gifting product, creating partnerships and inviting influencers to certain events comes second nature to the social media team. With a keen eye for influencer marketing, we make sure each influencer is a perfect representation of each clients ethos and messaging.
