Franchise Exhibitions

The Challenge:

To help raise awareness of franchise exhibitions organised by Venture Marketing Group, supported by the British Franchise Association. To help persuade perspective franchisees and aspiring entrepreneurs to attend the events.

The Solution:

Clareville targets national and regional newspapers, broadcasters, events listing sites, business magazines, websites and sector specific vertical media focused at high level investors with messages about the benefits of franchising as a way to launch and develop a business successfully. Also with the message that the franchise exhibition is the go-to place for all the information about becoming a franchisee. Clareville highlights the successful franchisees and the specific benefits they enjoy to relevant groups; such as young mothers who want to work from home or ex- servicemen joining civvy street. Clareville also highlights new and innovative franchise business opportunities from the UK and around the world. Clareville writes many full length features for careers and business magazines.

The Results:

Clareville frequently generates broadcast and national press coverage as well as articles in vertical sector magazines and websites. For example, for the British and International Franchise Exhibition in London, Clareville arranged television coverage on BBC Breakfast and radio interviews on Radio 4’s Today Programme and Radio 5’s Wake up to Money and Business Breakfast News.