Greggs

The Challenge:

To ensure Greggs South East’s share of media voice increases year on year, whilst including key messages and product information.

The Solution:

A pro-active, continuous media relations campaign combining different elements of the Greggs South East business – core product ranges, seasonal products, category focus campaigns, local shop marketing support, shop openings, charity events and fundraising, corporate social responsibility programmes, recruitment and crisis management.

The Results:

With a mix of promotional editorials and news stories Greggs South East’s media coverage has doubled year on year.