Maxi-Cosi

The Challenge:

• Drive market share through effective PR in a crowded space where Maxi-Cosi has over 40 years of experience and driven innovation in the market.

The Solution: 

• Drive media coverage within key UK parenting press and national media
• Drive organic UGC through gifting top influencers to maximise Maxi-Cosi’s visibility with a core audience
• Raise awareness of Maxi-Cosi’s wider range, maximising opportunities beyond the car seat range

Results (8 months in): 

• 426 pieces of coverage across press & influencers
• Top tier coverage within Mother & Baby, Mumsnet, Which?, The Sun, Independent and the Telegraph
• Quality UGC from top tier influencers
• Celebrity sampling with Sian Welby, Ant McPartlin, Pixie Lott and Fleur East