To raise awareness of the conference and exhibition and encourage people involved in decisions on methods of payment in the finance, mobile, retail, transport, government, leisure and gaming sectors to attend the event.
Target a broad range of social media (LinkedIn) and media such as card and payments media, vertical media, national and regional media, broadcast media, event listings sites to promote the exhibition as the essential payments event to attend. Engagement was across a broad range of media including vertical sectors – finance, mobile, retail, transport and gaming. Features profiling individual conference speakers, partners and exhibitors at the event were set up along with several one to one interviews. A dedicated on site Press Office was set up and managed during show–handling all media enquiries, arranging interviews as well as managing a photographer and film crew.
Clareville generated over 100 pieces of coverage in national and regional, broadcast, vertical and event media. Coverage highlights include London Evening Standard, Director of Finance, Ecommerce Week, Retail Fraud and a review on BobsGuide. City AM ran coverage across both days of the event following interviews arranged with Quixter and Nxtcoin – these pieces reached almost 120,000 readers.