Rascals

The Challenge:​ 

• Drive PR coverage with press and influencers in UK media for Tesco exclusive premium baby brand, Rascals  

• Build brand credibility in a competitive market  

• Launch rebrand to UK media and influencers from Rascal + Friends to Rascals  

The Solution: ​ 

• Communicate the benefits of Rascals which are unrivalled and at a more affordable price point than competitors; with outstanding quality and comfort for baby  

• Constant seeding approach to ensure a regular flow of press and influencer coverage and increase visibility of the brand ​ 

• Manage paid media campaigns with key parenting and lifestyle titles  

• Team up with a brand ambassador to build credibility in the UK  ​ 

Results (7 months into the campaign): ​ 

• 166  pieces of coverage in just five months   ​ 

• Organic content with top tier influencers ​ 

• Good Housekeeping Institute Endorsement approved