Senator is a leading manufacturer of promotional writing instruments and accessories. The campaign aimed to raise the profile of Senator among buyers of promotional merchandise, both distributors and end-users, showcase its extensive product range and reinforce understanding among key decision makers and influencers of the benefits of using Senator products as part of the marketing mix.
To generate print and online media coverage highlighting Senator’s expertise and the quality and range of the products and services it offers. The campaign had a particular emphasis on the promotions trade media, as well as marketing titles and vertical publications including the secretarial and office manager media.
Highly proactive media relations generated extensive news and feature coverage across the key target titles including PPD, Promo News, Printwear & Promotion, Promotional Marketing and Incentive & Motivation as well as local press coverage, including a piece in The Harlow Star.