Wickes

The Challenge:

To launch the B2B division – a new department at high street retailer Wickes – offering vouchers for employee benefits, reward and recognition schemes as well as for the social housing sector.

The Solution:

Highlight their offering to the HR and social housing sectors. Individual press briefings were set up with key target media including HR, social housing, marketing and business. Clareville created a series of proactive opinion pieces to highlight Wickes’ offering that were both topical and seasonal – commentary around the introduction of the bedroom tax, opinion pieces on festive rewards, etc. Media training for the main spokespeople at Wickes was provided and a programme of media interviews put in place. Event support was provided to capitalise on the client’s presence at major industry events with individual press interviews organised during these shows.

The Results:

Opinion pieces and coverage appeared in all target media, with a combined impact of 3.5 million. The social housing side of Wickes was profiled via extensive case studies showcasing their work with key housing associations. The resulting coverage was shared across the businesses as well as throughout the respective housing associations.