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Tech PR

Clareville’s approach aligns your Tech PR to your marketing and business goals

What we do

We work with technology firms of all sizes within any industry or geography. But what unites our customers is that they’re all drivers of change. Why does that suit us? Because we build brands which are purpose-driven and are authentic drivers of change. We help our customers tell stories which resonate with their audiences.

We’re as agile as you

Clareville is part of CI Group, meaning we can tap into the expertise of our sister agencies to offer unparalleled services right across the marketing spectrum. We realise your business priorities are not fixed. They are constantly adapting to marketing changes. And we reflect that in our PR.

The main goal of marketing was to drive sales.

The main goal of PR was to boost the reputation of your brand.

Well, that was once true. But today the boundaries between marketing and PR have blurred. And the tactics used to achieve those goals have become increasingly intertwined.

Think about it. The rise of digital media, social media and, with it, a new breed of influencers completely transformed content and the way it’s consumed.

Yet the PR industry stood still. It failed to adapt. That led to a disconnect between marketing and PR. And that’s bad for both your sales and your reputation.

Our ambition is to put that right.

Upgrade my PR
  • See how my content could be working harder for my brand.
  • Help me benchmark against my competitors.
  • Recommend me a bespoke PR strategy to reach my target audiences.

Our core Tech PR services cover

Analytics

  • Insights and research
  • Audience personas
  • Competitor analysis
  • Digital

Social strategy and identity

  • Social media management
  • Audience development
  • Campaign development
  • Influencer relations
  • Digital training

Communication

  • Media relations
  • Analyst programmes
  • Media training
  • Event management
  • Story mining
  • Thought leadership
  • Crisis communications

Brand

  • Messaging and positioning
  • Identity

Content

  • Opinion editorials
  • Byline articles
  • Case studies
  • Surveys
  • eBooks and white papers
  • Blogs
  • Podcasts
  • Speech writing
  • Videos