Consumer PR

We create results-driven media relations programmes,  making sure your branding gets in front of your target audiences. We work hand in hand with new product development teams, marketing departments and third-party agencies to create strategic consumer PR campaigns for optimum product positioning and branding. 

Our other skills include:

• Strategy development – making sure that your brand is more than just a one-hit wonder and that we help grow sales and reputation.
• Creative brainstorming – coming up with great ideas that can be implemented to get press traction.
• News creation – broadcasters do it, newspapers do it, online media do it, and so do we.
• Preparing and implementing influencer campaigns – sourcing the right content creators to get the brand awareness you require.
  
• Product placement – in the media, in the public, in the right places to encourage recall at the point of purchase.
• Media promotions – either on your own or with a non compete third party brand which we can source for you.
• Sponsorship support – credit where credit’s due. We always make sure sponsor gets a name check.
• Events management – press events, product launches, influencer events. Our events experience makes nightmare logistics simpler.
• Crisis and issues management – no kneejerk, no panic, just calm considered, damage limitation programmes that have been tried and tested.

Talk to us about consumer PR

+44 (0) 3333 051 020

[email protected]

Confectionery, estate agents, fashion accessories, food, herbal remedies, home interiors, travel agents, toys and games and women’s magazines are just a few of the industry sectors we have worked in with leading brands and retailers.

Each PR programme or social media campaign has been specially created and tailored to tick the right boxes for each individual brand and for each individual budget.

What you need to know is that we have a real understanding of what motivates consumers to purchase and the drivers that convert wants into needs. Visibility and perception are very important to consumers, particularly in their own homes. It doesn’t matter if we are speaking to mass or niche consumer sectors – we can get product and services in front of them to influence final purchase decision and create brand loyalty.

And not one size fits all. Each PR programme or social media campaign has been specially created and tailored to tick the right boxes for each individual brand and for each individual budget. In a complex retail market its essential that brands – old and new, big and boutique – have stand out and a clear consumer proposition that combines product appeal with consumer emotion and purchasing triggers.

If that’s through traditional media, online and digital media, social media, via new phone technology or just simple old fashioned word of mouth, that’s fine by us.

Talk to us about lifestyle PR

+44 (0) 3333 051 020

[email protected]

Babyville is a specialist division of Clareville experienced in pregnancy, baby and nursery product PR, parenting public relations, awareness campaigns, promotions and marketing support. If you’re trying to reach out to first time mums, new parents or parents with young families you need baby PR and babyville is your fast track to success.

We work closely with leading pregnancy, baby and nursery organisations including the National Childbirth Trust, the Royal College of Midwives, Bounty and Emma’s Dairy as well as leading companies such as BabyBjorn, Beabe, Bing,  Diono, Great Little Trading Company, My1stYears, Mother & Baby magazine, Natal Hypnotherapy, Organic Babies, Pabobo, Splash About and Tomy.

Our work includes day to day contact with key journalists on all the relevant parenting and baby media alongside the most influential bloggers. We also create content for a variety of media and consumer communication platforms.  We  write client by-lined articles and columns for traditional and digital media and provide copy for editorial or paid-for media space, ensuring key words and phrases are woven into text for SEO and digital functions. We also provide social media content on a daily basis or news and research data for articles and features. We make sure that tone, texture and content are relevant to your brand.

First time parents and families are accessing information on the move through their mobile phones, handsets and tablets – and we make sure that your brand is part of that community. The changing landscape of UK media has provided us with key communication tools which includes providing quality, engaging content for your social media channels along with SEO support when needed.

We have the expertise to successfully manage and help grow baby and nursery brands by using the most productive media and marketing channels to target different groups of parents by attitude, culture and in particular first time mums and dads.

Talk to us about Baby PR

+44 (0) 3333 051 020

[email protected]