Despite chronically low expectations for England and being kicked out in the first round, brands have been relentlessly cashing in on the World Cup fever. Brands of all shapes and... read more →
Historic anniversaries, such as the centenary of World War One this year, often inspire a PR and marketing frenzy. The 100th anniversary of the Titanic sinking, for example, led to... read more →
Bad customer service, surly staff, lack of information.... annoying aren't they? While public relations is, to many people today, synonymous with media relations, the term itself reflects what it actually is;... read more →
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