LinkedIn groups are one of the most powerful elements of LinkedIn for businesses. They offer the perfect way to establish a relationship with your target audience, share content and build... read more →
In the worlds of broadcast and print media, audience figures matter. Their impact on advertising revenues, share price and, from a PR point of view, campaign evaluation should not be... read more →
As someone who has worked in PR for several years, reads the newspapers daily and watches the news regularly, I thought I’d seen it all but nothing surprises me more... read more →
Every morning this week the nation has awoken to a revolution in the television industry. Good Morning Britain was launched on Monday and 800,000 tuned in to see the first... read more →
A recent study by PR Week suggests that the public relations industry has a public relations problem. When 1000 members of the public were surveyed, 66% said they thought the... read more →
What do we want the PR to achieve? What do we want the target audiences to think about the brand or the organisation? What messages do we want to convey?... read more →
Prince George has jetted off on his first royal tour to Australia and New Zealand and is proving to be even more popular than his parents, and a powerful public... read more →
Exploitative, excessive, expensive, error-prone... Some reputations make generating positive coverage an even greater PR challenge Changing reputations and generating positive coverage in this changing media landscape is an increasingly... read more →
Meetings, conventions, exhibitions, forums. What’s the common denominator? They all enable face to face communication. We manage PR campaigns for many major exhibitions and events across the UK and beyond,... read more →
It has been touted in some quarters as the biggest new development in UK TV since Channel 5 was unveiled in 1997. London Live, the capital’s first 24 hour entertainment... read more →
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