Reasons for and against AVE. AVE, advertising value equivalent, has been used as a PR measuring tool for as long as the oldest people in PR have been doing... read more →
Parliament has disbanded, the politicians are heading back to their constituencies to fight for their ministerial seats and round one of the media boxing match would appear to have gone... read more →
During my great morning battle (the Victoria Line rush-hour commute) I noticed an advert that caught my attention. It showed an image of King Richard III, whose remains were recently... read more →
It all started with a comment made by designing duo Dolce & Gabbana in an Italian interview last weekend about children born via IVF. In response, one of the biggest... read more →
I am coming to the conclusion that B2B PR needs a PR campaign to promote it. It seems to need a campaign to increase understanding, awareness and a reputation for... read more →
How to work with Mummy Bloggers! I’ve come up with an idea for a book, its called Babyville's guide to being a good Baby PR. The reason being is... read more →
With thousands of press releases crossing the wires each day, to state that it’s difficult to stand out is an understatement! How can PRs be in with a chance of... read more →
Content is king – at least it is in PR. Whether it’s writing press information, feature articles, blogs and social media posts, website copy, digital call to actions, research analysis,... read more →
The power of Twitter never ceases to surprise. For those who forget to think before they tweet the consequences can be truly dramatic. Recently a tweet of three little words;... read more →
The week before Valentine's Day is always a hotbed of activity in the media with stories of love and romance dominating headlines coupled with countless pages being dedicated to the... read more →
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