The thought of being stuck in a room full of people you don’t know for the sake of networking can reduce even the most sociable of us to quivering piles... read more →
As a route to delivering your message, be it news about a product launch, an event/exhibition or a new campaign, there are multiple benefits to undertaking media partnerships. The main... read more →
Everyone should thank Andrea Leadsom for several valuable crisis media relations lessons. The high profile problems which politicians and public ‘personalities’ produce for themselves provide all of us with the... read more →
Exhibition PR is simply different. Exhibition and event PR really is different. It is easy to forget that by far the most important media coverage for an event needs... read more →
What do international PR, diplomatic representation and military campaigns have in common? To be successful, experts in all these fields have learnt that a combination of good international resources operating... read more →
Content is king – at least it is in PR. Whether it’s writing press information, feature articles, blogs and social media posts, website copy, digital call to actions, research analysis,... read more →
PR campaign planning in 2017 Campaign planning has changed somewhat (completely) in the last 5 years. It used to potentially link with an above the line campaign, be that... read more →
What is your view about Brexit? What is the company’s position? How will the issue affect the business? What would you say if a journalist or customer asked you? And... read more →
Among the most important opportunities for trade and B2B editorial coverage each year are the Forward Features which many publications include in each edition. Also referred to as ‘editorial calendar’... read more →
When a crisis erupts, it is human nature to want to start rushing around, to want to do something to put an end to the problem and put it... read more →
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