There has been much debate in the office about the current series of I’m a Celebrity and whether its good or bad publicity for the contestants that put themselves forward.

In the past many of the celebrities that entered the jungle were looking to rejuvenate their flagging careers having been out of the public eye for a while. For them, the better their antics, the more column inches they achieved in the papers the next day.

Myleene Klass is one example of how joining the programme worked immensely in her favour. Her showering in a white bikini is now viewed as ‘iconic’ by some and, even though she didn’t win, her appearance helped her land several magazine deals and is still featured on TV almost six years later.

Whilst Myleene’s stock went up after her appearance there is much talk about Olympic sweetheart Rebecca Adlington and public perception of her obvious insecurities and Lucy Pargeter (actress from Emmerdale) who has quickly become public enemy number one after her bullying antics.

Whilst some celebrities definitely profit from reality programmes others are left reeling from the consequences of their behaviour on a prime time TV programme with millions of viewers.

Once the programme is over there will be plenty of opportunities for Lucy to tell her side of the story about the bullying saga prolonging her name and face in the media even if it’s with a well managed negative story. She will explain how it was all down to editing, her childhood, her parents etc and there may even be a few tears. We wouldn’t expect anything less.

It would seem then that all PR really can possibly be good PR and as long as they are being talked about and they appear in the tabloids and the celebrity gossip magazines and websites then they have achieved their goal.