During my great morning battle (the Victoria Line rush-hour commute) I noticed an advert that caught my attention. It showed an image of King Richard III, whose remains were recently... read more →
It all started with a comment made by designing duo Dolce & Gabbana in an Italian interview last weekend about children born via IVF. In response, one of the biggest... read more →
I am coming to the conclusion that B2B PR needs a PR campaign to promote it. It seems to need a campaign to increase understanding, awareness and a reputation for... read more →
How to work with Mummy Bloggers! I’ve come up with an idea for a book, its called Babyville's guide to being a good Baby PR. The reason being is... read more →
With thousands of press releases crossing the wires each day, to state that it’s difficult to stand out is an understatement! How can PRs be in with a chance of... read more →
Content is king – at least it is in PR. Whether it’s writing press information, feature articles, blogs and social media posts, website copy, digital call to actions, research analysis,... read more →
The power of Twitter never ceases to surprise. For those who forget to think before they tweet the consequences can be truly dramatic. Recently a tweet of three little words;... read more →
The week before Valentine's Day is always a hotbed of activity in the media with stories of love and romance dominating headlines coupled with countless pages being dedicated to the... read more →
Many leading marketers are saying that personalisation will be the trend of the year. So it may seem contradictory that a major high street bank should close down counter service... read more →
Has The Sun played a PR blinder with its Page 3 stunt? Certainly it’s got the newspaper in the news and generated lively debate on social media, but in the... read more →
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