A 2024 study revealed that 79% of UK consumers prioritise brands that offer value-driven and customer-centric messaging, and align with their personal values. This statistic is a clear sign of... read more →
Research from the IPA found that in 2023, UK parents spent an average of £654.40 on Christmas gifts – over 60% more than what non-parents spent. The Christmas season is... read more →
In the world of baby and parenting products, trust is everything. Parents want reassurance that what they’re buying is safe, reliable, and worth the investment. Enter the mum influencer -... read more →
The digital transformation has reshaped how brands communicate. In today’s hyper-connected world, a strong brand reputation is not just an asset - it’s a necessity. With consumers relying on social... read more →
For baby and parenting brands, understanding UK parents’ shopping habits offers a strategic advantage. By aligning promotions and campaigns with consumer preferences, brands can both boost immediate sales and cultivate... read more →
Parenting, like all aspects of life, evolves with cultural, technological, and societal shifts. As we approach 2025, several key trends are emerging that reflect modern parents’ priorities and the challenges... read more →
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