With thousands of press releases crossing the wires each day, to state that it’s difficult to stand out is an understatement! How can PRs be in with a chance of... read more →
Content is king – at least it is in PR. Whether it’s writing press information, feature articles, blogs and social media posts, website copy, digital call to actions, research analysis,... read more →
The power of Twitter never ceases to surprise. For those who forget to think before they tweet the consequences can be truly dramatic. Recently a tweet of three little words;... read more →
The week before Valentine's Day is always a hotbed of activity in the media with stories of love and romance dominating headlines coupled with countless pages being dedicated to the... read more →
Many leading marketers are saying that personalisation will be the trend of the year. So it may seem contradictory that a major high street bank should close down counter service... read more →
Has The Sun played a PR blinder with its Page 3 stunt? Certainly it’s got the newspaper in the news and generated lively debate on social media, but in the... read more →
Here’s Looking at you, Kid. Tips for the perfect baby brand photo shoot The world today is more image lead than ever, and with apps like instagram and the instantaneous... read more →
The turkey’s been eaten, the gifts put away, the tree unceremoniously dumped outside. We’re now firmly back into the world of work and Christmas seems like a dim and distant... read more →
Creative thinking is the part of a PR’s DNA. Behind every good public relations campaign is a creative concept that makes messages attractive and memorable. Creative thinking that produces concepts... read more →
Christmas jumpers are back, and bigger than ever! Once considered the epitome of naff and un-cool (think Mark Darcey’s cringey festive knit in Bridget Jones) it seems we’ve done a... read more →
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