A 2024 study revealed that 79% of UK consumers prioritise brands that offer value-driven and customer-centric messaging, and align with their personal values. This statistic is a clear sign of how much consumers care about what a business stands for. Communicating your brand’s values – the essence of what you stand for – is one of the most powerful marketing tools a business can adopt. And while there are many ways to tell your story, public relations is one of the most powerful tools for making sure your values are seen, heard, and felt.

Why your values are your superpower

Your values are more than just words on your website. They’re the beliefs that drive your business decisions, the promises you make to your customers, and the commitments you make to CSR (Corporate Social Responsibility). More importantly, they’re what help people connect with your brand on a deeper level.

In today’s world, people want more than just a product or service – they want to feel good about where they’re spending their money. Whether it’s sustainability, inclusivity, or innovation, your values can set you apart in a crowded market. But here’s the catch: they’re only meaningful if people actually know about them.

That’s where PR comes in.

The power of PR

Public relations isn’t just about grabbing headlines – it’s about crafting the right message and sharing it in the right way. Through thoughtful storytelling, PR helps you bring your values to life by showing, not just telling, your audience what you’re all about.

PR builds credibility in a way that paid advertising simply can’t. When your story appears in a trusted publication or your actions are showcased through genuine media coverage, it carries a weight that resonates with consumers. It builds trust and a positive perception – both of which are crucial for driving loyalty and sales.

For example, if sustainability is a core value, a good PR campaign could highlight your efforts to reduce waste or partner with eco-friendly organisations. If community is at the heart of what you do, PR can showcase the ways you’re giving back or supporting local initiatives.

The result? A brand that people admire, trust, and are happy to support, surrounded by positive conversations – which can directly translate to increased sales, and long-term loyalty.

A human connection

At its core, PR is about generating conversations. It’s not always about spinning a perfect image – it’s about sharing your story in a way that feels authentic, honest, and human.

When done right, PR helps people see the human side of your business. It bridges the gap between what you stand for and what your audience cares about. It turns you from just another business into a brand people believe in, resonate with, and are happy to buy into.

Communicating your values isn’t just good for your conscience – it’s good for business. It attracts loyal customers, strengthens your reputation, and sets you apart. So, if your values have been sitting in the background, now’s the time to bring them forward and show your audience what you stand for.

To have a chat how our PR strategies can bring your values to life, get in touch with [email protected].