On Sunday another parent appreciation day came around in the name of Father’s Day and with it, of course, came a blockade of facebook posts and tweets…plus #happyfathersday2013!

From a PR perspective it was interesting to see people using new ways to wish their Dad well and show him exactly what they’ve been doing over the last six months, instead of just uploading a regular post or photo. For example, Vizify allows you to create a series of interactive infographics or videos based on all of your social media activity and share it on your profile.

There is even a tool to allow you to compile your Twitter “greatest hits” into one short video. Vizify is a brilliant site that gives you such an easy response to the “what have you been up to?” question that Dad’s always inevitably ask. However don’t forget to leave out any detail you wouldn’t be happy for Dad to read!

With Facebook also announcing this week a new tool to follow conversations via hashatgs recently, #Fathersday2013 was recently added to the end of many posts on Facebook. Although there was nothing stopping you using hashtags on Facebook before, they didn’t have any functionality so this new function is an extremely welcome addition, allowing you to find hot spots of user activity around specific events or topics.

With many people not fortunate enough to see their family often and catch up about their latest goings-on, these new advances in social media can only be a good thing. It also demonstrates that older people are using social media, not just the original demographic of young adults and teenagers!