For destinations and venues, IMEX America is the biggest and best opportunity for those who want to establish and further develop their contacts and reputation in North America – among both potential clients and with the MICE industry media.Around 200 leading industry editors and writers from North America and around the world will be in Las Vegas from 16-18 October.
They’ll be there to find out what is new, meet executives from exhibitors and keep up with the latest ideas and developments in event planning, technology and organisation.
So, for any destination, venue, hotel group, event technology provider or service supplier that wants to connect with the most influential journalists in the MICE industry media, there is no better opportunity to meet them.
The media will also be writing in advance about news stories that will tell buyers what’s new at the show.
So how can exhibitors at this year’s IMEX America make the most of this outstanding MICE industry media relations and PR opportunity.
- Issue a news release in advance that will generate editorial just as buyers are planning their appointments diaries
- Arrange media conference and interview opportunities
Experienced exhibitor PR teams know that the event is a good opportunity to announce major news or for their CEO to meet key media. Taking advantage of facilities adjacent to the on-site Press Office for press conferences and one-to-one briefings is a simple way of boosting exposure. At the same time, if a PR team make efforts in advance to invite and arrange these meetings, their efforts can help to maximise the media gain from exhibiting at the event.
- Contact registered media
As registered press will be writing articles around the event anyway, contacting them in advance presents a perfect opportunity to create additional coverage, particularly if you can arrange press events and briefings that supply them with news.
4, Make the most of the show Press Center – with press packs about your organisation.
These are just a few of our tips. We would love to tell you more and to help you.
We at Clareville have good contacts with all the key North American MICE industry media. We’ll be at the show and are also ready to help in advance. We’ve worked in North America for countries and cities from all around the world for many years.
Please contact [email protected]
And you can learn more about our experience working with the conference and meetings sector here http://clareville.co.uk/destinations-and-venues-pr/ and http://clareville.co.uk/london-pr-consultants-knowledge/meetings-industry-pr/
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