I have to confess that I embarked on my month’s internship at Clareville with some trepidation after my first experience of PR interning was a somewhat interesting experience.  I had visions of sitting in a corner with no desk, being largely ignored feeling close to tears.  Fortunately I could not have been more wrong, and my month at Clareville has been both fun and highly beneficial, and if I am honest, I will be sad to leave.  So what have I learned during my month here?  I feel they are best expressed in 10 points:

 

• The Antibac pen is going to be THE product of 2012. Yes really it is, and I will be able to tell everyone that I helped make it a ‘must have’ for offices!

 

• Writing media sell-ins to journalists is fun.  I’ve got to be honest I am going to really miss my Antibac promotional speech!

 

• When calling journalists and you ask ‘did you receive my email’, and they reply ‘ooh no I don’t think so’, what they mean is ‘yes I did and chose to ignore it’.

 

• BabyBjorn products are in such high demand that people are prepared to make up any story to nab a free sample.

 

• David Cameron uses his BabyBjorn carrier far more than SamCam does

 

• I now know, thanks to Sara’s wise guidance, that the plural of baby is babies and NOT babys!

 

• When it comes to lunch … there are more types of hummus that I ever thought possible, some are good, some are not (avoid the peri peri flavour.)

 

• I make tea far too strong

 

• Some PR agencies don’t even pay their interns expenses. Cheeky!

 

• It is very important, when applying to work at PR agencies, to be careful to choose one that has a relaxed and enjoyable working environment, my next agency will have a lot to live up to!