With thousands of press releases crossing the wires each day, to state that it’s difficult to stand out is an understatement!

How can PRs be in with a chance of ensuring that their content cuts through and makes it to the top of the pecking order of press releases?

There are several ways—10 listed here—to get more eyes on your press material. From keeping your headlines short to focusing on your keywords and including a call to action, use this infographic from Ervin & Smith to help you get the most out of your press releases…..

Ref: http://ervinandsmith.com/blog/public-relations/10-tips-for-optimizing-your-press-release-infographic/