Feb
16
Exhibition PR is simply different. Exhibition and event PR really is different. It is easy to forget that by far the most important media coverage for an event needs to be published months and weeks before the event takes place – the coverage that persuades exhibitors to book space...
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Feb
16
What do international PR, diplomatic representation and military campaigns have in common? To be successful, experts in all these fields have learnt that a combination of good international resources operating globally with strong experienced, integrated representation ‘on the ground’ locally is essential, particularly where certain local markets are vitally important....
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Feb
14
Content is king – at least it is in PR. Whether it’s writing press information, feature articles, blogs and social media posts, website copy, digital call to actions, research analysis, white papers or just plain old press releases and captions – it all has be to be conceived, constructed and created...
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Feb
14
PR campaign planning in 2017 Campaign planning has changed somewhat (completely) in the last 5 years. It used to potentially link with an above the line campaign, be that TV, billboards or global initiatives for the brand, and mostly focused on print editorial. The ways this could be secured...
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Feb
08
What is your view about Brexit? What is the company’s position? How will the issue affect the business? What would you say if a journalist or customer asked you? And on Trump’s travel ban? What is your company’s opinion? It may be that neither of these major topics has a...
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Feb
03
Among the most important opportunities for trade and B2B editorial coverage each year are the Forward Features which many publications include in each edition. Also referred to as ‘editorial calendar’ or ‘planned’ features, these authoritative in-depth articles, sometimes brought together as supplements, cover trends and developments in key sectors of...
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Feb
02
When a crisis erupts, it is human nature to want to start rushing around, to want to do something to put an end to the problem and put it right quickly. What is most needed is a cool analysis, calm action and careful, considered communication. Sometimes those who are...
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Feb
02
How can an exhibitor make the most of the PR opportunities created by conferences and exhibitions in which they are taking part? The Clareville team with 30 years of experience working with exhibition organisers and exhibitors have been reflecting on the lessons we have learned and why some companies do...
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Feb
02
“It’s very different.” That is what most marketing and PR executives discover the first time they work with PR specialists who have many years of experience in developing and running PR campaigns for conference, exhibitions and events. During the 30 years since members of the Clareville team first worked behind...
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May
19
How to generate value by being a ‘thought–follower’ as well as a thought-leader Do you or your business prefer to influence the world around you? Or do you let others influence you? The advantages of being a thought–leader are well-established, not only in public relations but in the world...
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