Apr
28
When did you last review your Crisis comms plan? The Brussels bombings, Mossack Fonseca revelations, Alton Towers roller coaster crash; these unexpected dramatic incidents engage our emotions in sympathy for the victims and their families, and in anger towards the perpetrators. Such incidents trigger two different responses among Crisis PR...
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Apr
22
Everyone in the office was very sad to learn of yet more celebrity deaths this week, Victoria Wood and the legendary Prince. Whilst the outpouring on social media of people's grief and sadness is humbling and lovely to read, brands who decide to 'pay tribute' ie use the death in...
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Apr
15
There have been many stories in the media this week that have caught the Clareville PR team's attention that were worthy of us dedicating our blog to such as the ongoing saga surrounding David Cameron since the Panama leak. His handling of the situation and the way 10 Downing Street...
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Apr
01
As the media get creative about April Fool’s pranks it’s worth just reminding ourselves about the importance of creativity in PR. At the end of last year the annual Holmes Report on Creativity in PR was issued – a survey of around 500 agency and client respondents from more than...
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Mar
18
Question: When was the last time you used cash? The payments landscape is changing rapidly. From the moment you wake up, to your commute, to your lunch, to your extra-curricular activities, to dinner. The market for alternative payment methods has exploded, its origins beginning with the introduction of the humble...
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Mar
11
Following on from a previous Clareville blog about how to handle a negative PR, Maria Sharapova’s drugs scandal has given crisis PRs everywhere a masterclass in how not to ‘double fault’ when it comes to dealing with a client scandal. Tuesday morning’s headlines were dominated with ‘Sharadopa’ puns announcing the...
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Mar
04
Meetings, conventions, exhibitions, forums. What’s the common denominator? They all enable face to face communication. We manage PR campaigns for many major exhibitions and events both in the UK and beyond, and it seems the industry is in agreement – both organisers and attendees confirm that face to face communication is crucial....
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Feb
24
In the world of publishing it seems that major announcements are like buses. Nothing for ages and then two coming along at the same time. Indeed, in the last few weeks two heavy hitting publishers have both made contrasting statements about their futures that are of great importance to the...
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Feb
19
This week Manny Pacquiao, eight –division world champion boxer, announced during his political campaign that homosexuals were ‘worse than animals.’ The media outlets were quick to spread his message far and wide resulting with the termination of his endorsement contract with sporting giant, Nike. While Pacquiao appears to be fine...
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Feb
11
At Clareville we are constantly looking for the best story line, news angle, campaign focus that makes our clients’ services, products and information engaging, appealing and persuasive to journalists and consumers alike. In effect, making it interesting because interesting is believable - whilst at the same time making sure we...
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