Mar
11
Following on from a previous Clareville blog about how to handle a negative PR, Maria Sharapova’s drugs scandal has given crisis PRs everywhere a masterclass in how not to ‘double fault’ when it comes to dealing with a client scandal. Tuesday morning’s headlines were dominated with ‘Sharadopa’ puns announcing the...
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Mar
04
Meetings, conventions, exhibitions, forums. What’s the common denominator? They all enable face to face communication. We manage PR campaigns for many major exhibitions and events both in the UK and beyond, and it seems the industry is in agreement – both organisers and attendees confirm that face to face communication is crucial....
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Feb
24
In the world of publishing it seems that major announcements are like buses. Nothing for ages and then two coming along at the same time. Indeed, in the last few weeks two heavy hitting publishers have both made contrasting statements about their futures that are of great importance to the...
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Feb
19
This week Manny Pacquiao, eight –division world champion boxer, announced during his political campaign that homosexuals were ‘worse than animals.’ The media outlets were quick to spread his message far and wide resulting with the termination of his endorsement contract with sporting giant, Nike. While Pacquiao appears to be fine...
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Feb
11
At Clareville we are constantly looking for the best story line, news angle, campaign focus that makes our clients’ services, products and information engaging, appealing and persuasive to journalists and consumers alike. In effect, making it interesting because interesting is believable - whilst at the same time making sure we...
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Feb
02
It is fair to say, that each working generation accepts the knowledge that their job is more technologically facilitated, than their predecessors’; indeed, it is hard to imagine a single career which isn’t made in some way more streamlined thanks to 21st century technology. In PR the use of the...
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Jan
28
Research should shock everyone, but just PR industry How do you keep up with the news: TV? Radio? News papers? Internet? To PR people, the concept of not keeping up with the news is unthinkable. So it is a shock to be told that 10 per cent of people in...
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Jan
22
On any given day, how often do we check our smartphones? According to a survey conducted by Kleiner Perkins Caufield and Byers, we check out phone 150 times a day. In an international poll taken by Time magazine, one in four people check their phone ‘‘every 30 minutes, 1 in...
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Jan
15
With the new year comes the promise, of fresh starts, new beginnings and a successful start. We all wake up on 1st January expecting great things full of hope that this year is going to be the best year ever, but is this really realistic, or do we need to,...
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Jan
01
Starting next week, a new-look for the BBC’s flagship news bulletin will be unveiled. The Ten O’Clock news will be longer and boast enhanced production values. The revamped programme will now run to a total of 45 minutes, including local news and weather. This follows the recent relaunch of rival...
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