Many leading marketers are saying that personalisation will be the trend of the year. So it may seem contradictory that a major high street bank should close down counter service in some major branches, replacing people with machines. With bank computers rather than human beings already taking most important decisions,... read more →
Jan
29
Jan
23
Has The Sun played a PR blinder with its Page 3 stunt? Certainly it’s got the newspaper in the news and generated lively debate on social media, but in the fullness of time will it have done the newspaper’s reputation any good? Reports that The Sun had decided to quietly... read more →
Jan
16
Here’s Looking at you, Kid. Tips for the perfect baby brand photo shoot The world today is more image lead than ever, and with apps like instagram and the instantaneous nature of social media, we are being exposed to more pictures than we can even look at, what’s more, there... read more →
Jan
09
The turkey’s been eaten, the gifts put away, the tree unceremoniously dumped outside. We’re now firmly back into the world of work and Christmas seems like a dim and distant memory. It’s that time of year when many of us turn our attentions to the year ahead and drum up... read more →
Dec
17
Creative thinking is the part of a PR’s DNA. Behind every good public relations campaign is a creative concept that makes messages attractive and memorable. Creative thinking that produces concepts and ideas is important in public relations because key messages have to break through the noise of a busy media... read more →
Dec
12
Christmas jumpers are back, and bigger than ever! Once considered the epitome of naff and un-cool (think Mark Darcey’s cringey festive knit in Bridget Jones) it seems we’ve done a u-turn and are once again embracing the garish seasonal sweater. Not only that, the brighter the better it seems with... read more →
Dec
03
Over the years there have been plenty of examples of sporting pitch invasions by visiting attendees trying to grab the attention of everyone around them. Whether it’s for a bit of fun or something more sinister there have been times where security simply didn’t get to the ‘invader’ quickly enough... read more →
Nov
28
Dinner party, bar and social media chat has echoed for a year or so with many thousands of cab customers praising Uber as the wondrous new alternative to expensive black taxis and unreliable mini-cabs. However, the company’s PR teams are now frantically trying to dampen down increasingly out of control... read more →
Nov
21
Sheffield United has finally made a decision on convicted rapist and footballer Ched Evans –he will not be allowed to train with them. Whatever the moral arguments for and against his return, one thing is certain, Sheffield United’s reputation has been tarnished by the saga and the damage has been... read more →
Nov
14
As a PR agency we are obviously always working with the media to produce the most accurate and positive stories about our clients, this is primarily for two ultimate objectives – to shift the clients’ products off the shelves/make money, and to achieve brand recognition – which usually, with the... read more →
Recent Comments