How to work with Mummy Bloggers! I’ve come up with an idea for a book, its called Babyville's guide to being a good Baby PR. The reason being is that so many agencies and public relations professionals fall at the very first hurdle of targeting public relations to family... read more →
Mar
06
Feb
26
With thousands of press releases crossing the wires each day, to state that it’s difficult to stand out is an understatement! How can PRs be in with a chance of ensuring that their content cuts through and makes it to the top of the pecking order of press releases? There... read more →
Feb
16
Content is king – at least it is in PR. Whether it’s writing press information, feature articles, blogs and social media posts, website copy, digital call to actions, research analysis, white papers or just plain old press releases and captions – it all has be to be conceived, constructed and... read more →
Feb
13
The power of Twitter never ceases to surprise. For those who forget to think before they tweet the consequences can be truly dramatic. Recently a tweet of three little words; “Image from #Rochester” accompanying a picture of St Georges flags and a white van in front of a low-cost house... read more →
Feb
06
The week before Valentine's Day is always a hotbed of activity in the media with stories of love and romance dominating headlines coupled with countless pages being dedicated to the big day itself. How to celebrate, what to buy, what's in and what's not...from romantic getaways to alternative ideas for... read more →
Jan
29
Many leading marketers are saying that personalisation will be the trend of the year. So it may seem contradictory that a major high street bank should close down counter service in some major branches, replacing people with machines. With bank computers rather than human beings already taking most important decisions,... read more →
Jan
23
Has The Sun played a PR blinder with its Page 3 stunt? Certainly it’s got the newspaper in the news and generated lively debate on social media, but in the fullness of time will it have done the newspaper’s reputation any good? Reports that The Sun had decided to quietly... read more →
Jan
16
Here’s Looking at you, Kid. Tips for the perfect baby brand photo shoot The world today is more image lead than ever, and with apps like instagram and the instantaneous nature of social media, we are being exposed to more pictures than we can even look at, what’s more, there... read more →
Jan
09
The turkey’s been eaten, the gifts put away, the tree unceremoniously dumped outside. We’re now firmly back into the world of work and Christmas seems like a dim and distant memory. It’s that time of year when many of us turn our attentions to the year ahead and drum up... read more →
Dec
17
Creative thinking is the part of a PR’s DNA. Behind every good public relations campaign is a creative concept that makes messages attractive and memorable. Creative thinking that produces concepts and ideas is important in public relations because key messages have to break through the noise of a busy media... read more →
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