The woman in black wandering through America, personalised toast and a shop selling products made of felt are just some of the stories that have hit the national news recently. Yes, it’s that time of year – silly season.

With the MP’s on recess and much of the UK on their summer getaway, the national news agenda is more open to running stories they wouldn’t usually consider.

Take, for example, Back to the Future. Secret Cinema, the renowned experiential film company, launched a series of immersive screening of the 80s classic. The hitch? The initial run of screenings was cancelled last minute, without much explanation. ‘Great Scott!’ you might cry, but is that really impactful enough to make the national news? It would seem so. Despite being a London based event, national broadcast and print ran many stories about the cancellations, drawing on the many rumbles of discontent among fans on social media.

However, as PRs we shouldn’t dismiss silly season. It offers ample opportunity for client coverage, as long as the approach and the angle is correct. We’ve enjoyed reading these top tips to scoring some good media hits at this time of year, hopefully this should get your creative juices flowing……..

http://www.peterbartram.co.uk/ten-silly-season-stories-that-score-for-pr/