How far do your Tweets reach?

With 300 million new Tweets flying out in into the aether each day, it seems that everyone is gradually joining the twitterers. But are their Tweets reaching the people they want and making an impact?  If not, what are they achieving?

Clareville’s social media team led by John Starr and digital media director Maurice Flynn have looked at the Twitter impact of several companies and found that their reach is minimal.

John Starr says; “We have access to sophisticated measurement and analysis software and techniques which highlight the extent of the reach and influence. For all their frequent tweets, many organisations are achieving very little.

“Everyone who is serious about using Twitter effectively should analyse their reach and embark on a concerted campaign to extend it.”