Since it’s early days as a photo sharing platform, Instagram has come a long way and is now an effective and extremely popular marketing platform for businesses. Here is why you should be using Instagram for your business.

As well as increasing its reach even more, last year, Instagram also added new tools specifically for businesses to increase traffic via Instagram Stories, shoppable Instagram posts and advanced analytics. To understand its reach and influence, take a look at the stats below to see why Instagram could be good for your business.

Business stats

Instagram has 25 million registered business accounts and 2 million active monthly advertisers. In addition, an estimated 71% of US businesses use Instagram and 72% of users have brought a product that they saw advertised on the app, showing how influential it is in terms of product purchasing. The brand with the highest number of followers on Instagram is National Geographic.

User stats

Instagram has more than 1 billion monthly active users which is more than 13 percent of the Earth’s population and an average of 55 minutes is spent per day on Instagram by a user. Instagram has 58 times more engagement per follower than Facebook and 120 times more engagement than Twitter. In addition, over 40 billion photos have been shared on Instagram to date, and an average of 95 million photos are uploaded each day. Videos have the highest engagement rate – 38% higher than posts showing how videos are becoming more and more influential.

Food and drink is also very popular on Instagram, so if you work in the industry here are the Top 5 Instagrammed Food and Drink.

1) Coffee
2) Wine
3) Pizza
4) Ice cream
5) Sushi

Using Instagram can be an extremely beneficial tool for your business in terms of sales and marketing engagement and this trend looks set to continue.

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