Joining any new company is a rollercoaster of emotions. You are extremely excited, relishing the new challenge and filled with optimism for the future. Human beings however, are creatures of habit and replacing comfort with the unknown makes us fearful. Fearful that it will somehow all go horribly wrong, that you will be laughed out of the office and that future mentions of your name will be met with snorts of derision and mockery. People’s sense of vulnerability can often be distilled through their subconscious. A common recurring dream involves standing on stage, in full view of a packed auditorium, sometimes in their underwear but usually completely naked. While I have never had this dream (mine always involve lack of time, specifically being late to an exam) and am by nature confident and outgoing, but when changing jobs this theme briefly takes on an important significance.
I needn’t have worried. The team are creative and intense, informal but relentlessly dedicated to achieving the best for their clients. Such a positive atmosphere is necessary for any new employee to continue to learn, grow and thrive.
For anyone considering a PR career they must realise that it is organised chaos, juggling and prioritising multiple tasks and assignments is a must. Another necessity is confidence, confidence in dealing with clients but also in picking up the phone and selling yourself. Luckily this has never been an issue for me, when I was sixteen years old I spent a summer month selling online advertising for a highly dubious advertising boiler room, masquerading as the NHS and whose offices got raided by the Serious Fraud Office two days after I left!
Since I began my career in PR, the marriage of finance and technology and how it is used to impact global change has been my main priority and is a sector that is especially close to my heart (I used to be a shipping broker!). Whether it is a mobile Kenyan crowd funding app that provides for individual circumstances, crises and community events or the future of digital money for EMEA and its merchant adoption strategies, working for Clareville has allowed me to explore every facet of my passion. It is a perfect fit and for that I am truly thankful.
One of my biggest highlights so far, has to be assisting with planning and executing the upcoming PayExpo 2015 . Held in London over two days and the largest event of its kind in the UK, our task will be will be to coordinate the national and local press to make sure that everything runs smoothly and all eyes are on the event. We are in the process of securing interviews with some of the biggest names in the financial, retail, food, beverage and gaming world. With such names Amazon, Lloyds and Paypal all attending, this year’s PayExpo is shaping up to be the most successful yet.
Looking ahead, there are other sectors of the portfolio I am keen to explore. The future of the learning and development is of special interest, particularly how it will relate to future programmes being deployed by HR departments of multinationals. We have already seen a rapid decline in mobile learning, but is interactive the solution? Time will tell but I am eager to see how it will develop.
Am I done gushing? Not quite, but it’s easy when you love what you do. Clareville is an agency that delivers that bit extra for their clients, makes work feel a lot less like work and is my new home. I look forward to being with this agency for a long time to come.